It started as a different approach to a footwear company. Olukai wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship.
Their approach today as part of a path; a journey that started with ancestors that have passed down stories, values, and spirit. They believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It’s about your actions, and inspiring the actions of others.
Their Aloha, their breath of life is about the action of giving without any expectation of receiving.
They produce products they believe in. Products they can stand behind. Olukai believes in quality of product and material, craftsmanship in construction and finding quality in life by the choices they make everyday.