Honey & Butter—famous for its cartoon-character macarons—opens first retail store at Irvine Spectrum Center

IRVINE, Calif. — Honey & Butter, makers of adorable and wildy popular cartoon character macarons, opened its first brick-and-mortar location at Irvine Spectrum Center today.

“Honey & Butter really take their macaron craft to the next level,” said Easther Liu, chief marketing officer for Irvine Company Retail Properties. “The macarons are almost too cute to eat.”

Honey & Butter’s specialty macarons are crafted in distinctive macaron shells that are shaped into assorted character forms. The intricately detailed creatures vary daily and span a variety of themes, from pandas and underwater sea creatures to delectable homages to characters from popular culture, including Harry Potter, Star Wars and Snow White and the Seven Dwarfs.

The store also offers traditional French macarons with signature flavors such as Sea Salted Caramel, French Toast, Milk & Honey, Cookie Butter and Nutella. Honey & Butter also features unique and seasonal flavors such as Yuzu, Carrot Cake and Taro.

“Our macarons are made with love, experience and great quality ingredients,” said Co-Owner Leanne Pietrasinski. “We use buttercream as opposed to white chocolate in our fillings and because of that our flavors are less sweet and more pronounced. We also have our own recipe for our macaron shells, which contain less sugar than other recipes.”

New to the menu for the Irvine Spectrum Center location is Honey & Butter’s creature macaron ice cream sandwiches. Prices for regular macarons are $2, and $2.50 and up for cartoon macarons. Honey & Butter also welcomes custom orders.

Honey & Butter is at 633 Spectrum Center Drive, next to the Old Navy store.

About Irvine Spectrum Center
Irvine Spectrum Center is one of Southern California’s most popular regional shopping, dining, entertainment and lifestyle destinations, visited by more than 17 million people annually. The center features Nordstrom, Target and H&M, along with more than 130 stores, restaurants and entertainment venues, including the country’s most successful Improv Comedy Club, as well as Orange County’s most popular movie theater, a 6,400-seat, 21-screen movie theater with an IMAX screen and luxury VIP seating. Recent additions include: CREAM, Pressed Juicery, BRIO Tuscan Grille, Del Frisco’s Grille, Umami Burger, TLT Food, and LYFE Kitchen. For more information, please visit IrvineSpectrumCenter.com.